Last Modified: July 18, 2022
Evidence In Motion, LLC is an affiliate of, and subsidiary of, Confluent Health LLC (collectively, “EIM” or “we” or “us”). EIM provides educational programs relating to health care such as educational courses for specialty certifications, post-professional programs, and continuing education, some of which are developed and offered in collaboration with our commercial partners (“Collaborators”), and manages hybrid academic programs (together with the certifications and programs referenced above, collectively, the “Programs”) for our University Partners (“UP”).
COLLECTION OF INFORMATION
We collect information to provide services to all of our users, to improve our services, and to communicate (and permit our Collaborators and UPs to communicate) with our users. We store the information we collect with unique identifiers tied to the browser, application, or device you’re using.
We may collect the following information from and about you:
As you may access our website with more than one device, we can track data from all devices that you use and aggregate it in your profile and elsewhere in our system.
We may receive and store the information you provide, including your mobile telephone number, when you opt in to have SNS notifications or text messages sent directly to your mobile phone. If available, these messages notify you of events or other matters. You can adjust the types of notifications you receive and when you receive them by editing your SNS notification settings. If we use these and you no longer wish to receive SNS notifications or text messages from us, please contact us or click on the “opt out” link contained in a message received by you.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of our website, or transmitted to other users of our website or third parties, including teachers (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Application and Enrollment Data
When you access and interact with EIM Technology, we may collect certain information about those visits, such as your searches and preferences as well as technical information about your computer and its operating system, your internet browser, your internet protocol address, your navigation path (including your navigation on EIM Technology and the domain names of the sites from and to which you link), and other information about your software and hardware. If you access EIM Technology from a mobile or other device, we may collect certain information including the unique device identifier assigned to that device, geolocation data, your wireless service provider, operating system, browser type, and other transactional information for that device.
Cookies and California Do Not Track Disclosures
If you would like to delete cookies or instruct your web browser to disable tracking please visit the help pages on your web browser. However, doing so may prevent you from using certain parts of EIM Technology. Please note that EIM does not respond to “Do Not Track” settings configured in your web browser.
Information from Other Sources
We may supplement the information we collect through EIM Technology and aggregate it with information from other sources, such as information that you submit to EIM directly by email, telephone, at trade shows, or other means (e.g., information you provide to EIM’s customer service team) and publicly available information from social media services, commercially available sources, and information from our affiliates or business partners.
USE AND DISCLOSURE
When information collected from or about you does not identify you as a specific person, EIM may use that information for any purpose or share it with third parties who may use it for any purpose. When information collected from or about you is Personal Information, EIM, our Collaborators and UPs, and our service providers may use and disclose that information in the following ways:
To provide and personalize the EIM Services
We use your Personal Information to provide our service and their features to you, including: to improve those services and their features; to personalize and to improve your experience with EIM Technology by delivering content you will find relevant and interesting, to provide you with customer support, and to respond to inquiries.
To provide you with customer support
EIM may share your Personal Information with the UP, who may contact you to provide you with more information about the Program, assist you with the application process, or answer your questions.
To share with the applicable Collaborators and UPs
EIM will share your Personal Information with the relevant Collaborator(s) and/or UP(s) (as applicable), who may use it to (a) operate, administer, manage and communicate with you about the applicable Program, and (b) market their respective products and services to you.
To allow service providers to assist us in providing and managing our services
EIM may make your Personal Information available to certain third party service providers for the purpose of helping us with our business operations, such as data processing, website maintenance, and marketing and technology service providers.
To allow social sharing functionality
To deliver relevant information and advertisements
To contact you
EIM may periodically send you promotional materials or notifications related to the Program or services. These emails are meant to be useful to you while helping us improve our user experience. However, if you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email. If you want updates but prefer to keep your email inbox uncluttered, you should check out our Twitter feed and Facebook page. There are certain service notification emails that you may not opt-out of, such as notifications of changes to EIM Technology or policies.
To share with our EIM Affiliates
To protect the rights of EIM and others
There may be instances when EIM may disclose your information, including situations where EIM has a good faith belief that such disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of EIM; (ii) protect the safety, privacy, and security of users of EIM Technology or members of the public; (iii) in connection with a dispute or enforce EIM’s terms relating to our website or the Program; (iv) protect against fraud or for risk management purposes; (v) comply with the law or legal process; or (vi) respond to requests from public and government authorities.
To complete a merger or sale of assets
If EIM intends to sell all or part of its business or make a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, EIM may show your Personal Information to a potential buyer in connection with the buyer’s review of assets and, if completed, transfer your Personal Information to the party or parties involved in the transaction as part of that transaction.
THIRD PARTY WEBSITES
YOUR RIGHTS AND HOW YOU CAN ACCESS, CHANGE OR DELETE, OR MANAGE THE PROCESSING OF, YOUR PERSONAL INFORMATION
Please do not submit to us or post on EIM Technology any personally identifiable information that you do not want us to collect. In particular, we ask that you do not send us, and you do not share any sensitive information, such as social security numbers, on or through EIM Technology. Please keep in mind that, although you are not required to provide any personally identifiable information that we request, in many cases, if you do not provide us with the requested information, we may not be able to provide you with certain services or respond to any questions you may have.
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Withdrawing Your Consent. Where consent is the basis of processing your information, you may at any time withdraw the consent you provide for the processing by contacting us at or EIM, Inc., 860 Broadway, 6th Floor, New York, NY 10003, provided that we are not required by applicable law or professional standards to retain such information. If you want to stop receiving future newsletters, informational material or marketing messages and materials, you can do so by clicking the “unsubscribe” link included in our email marketing messages or by contacting us at or EIM, Inc., 860 Broadway, 6th Floor, New York, NY 10003.
Data Subject Rights. You have the right in certain circumstances to request confirmation from us as to whether or not we are processing your Personal Information. Where we are processing your Personal Information, you also have the right to request access to, modification of, or deletion of such Personal Information. You also have the right in certain circumstances to receive the Personal Information concerning you that you provided to us, to restrict processing of your Personal Information, or to transmit such data to another controller. To exercise your rights with respect to your Personal Information, please contact us at [email protected] or EIM, Inc., 860 Broadway, 6th Floor, New York, NY 10003. As permitted by law, certain data elements may not be subject to access, modification, portability, restriction, and/or deletion. Furthermore, where permissible, we may charge for this service if we choose and notify you in advance that there will be a charge. We will respond to reasonable requests as soon as practicable and as required by law.
Promotional Offers from the Company. If you do not wish to have your email address/contact information used by EIM to promote our own or third party products or services, you can opt out by so indicating in your registration/preferences file or by notifying us at or EIM, Inc., 860 Broadway, 6th Floor, New York, NY 10003. This opt out does not apply to information provided to EIM as a result of a contest, promotion, purchase of services or products, or other transactions.
Third Party Collaboration. We do not control third party collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on its website.
ACCESSING AND CORRECTING YOUR INFORMATION
You may send us an email at to request access to, correct or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
We collect and process information about you only where we have a legal basis for doing so under applicable law. The following are the legal bases for collecting and processing your Personal Information:
EIM complies with the principles of the GDPR and adheres to that Personal Information shall be:
the purposes for which the Personal Information is processed.
The security of your information is very important to us. EIM implements a variety of security measures to maintain the safety of your Personal Information. However, due to the inherent open nature of the Internet, no data transmission over the Internet or any wireless network can be guaranteed to be secure. As a result, while we take measures to protect your Personal Information, we cannot ensure or guarantee the security of any information you send to us or that we store on our servers. Your use of EIM Technology demonstrates your assumption of this risk.
The safety and security of your information also depends on you. If we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our website.
WE TAKE SECURITY PRECAUTIONS IN AN EFFORT TO PROTECT YOUR INFORMATION AGAINST SECURITY BREACHES. HOWEVER, THIS IS NOT A GUARANTEE THAT SUCH INFORMATION MAY NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY A BREACH OF SECURITY MEASURES RELATING TO OUR WEBSITE OR FACILITIES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.
We back up all information on our system, including your personal information onto servers via secured networks that are collected periodically, currently nightly. Quarterly backups are archived for two years and then destroyed. We will retain your information on the current system for as long as we believe your account may be active or as otherwise necessary to provide you services. We also will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
EIM Technology may contain links to our presence on various social media platforms. We do not operate or control these platforms. You should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control these uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties.
RESIDENTS OF THE EEA
If you reside or are located in the European Economic Area (“EEA”) you have the right, under certain circumstances, to request that we:
EIM, LLC may be the data processor, which means that we are responsible for responding to your requests in relation to how your Personal Information is used. If you have any privacy concerns or if you would like to exercise any of your statutory rights described above please let us know by contacting us at this email address; you may use this same email address to contact EIM’s VP of Technology. We will address your request or inquiry without undue delay.
CALIFORNIA RESIDENTS CONSUMER PRIVACY ACT DISCLOSURES
Under the California Consumer Privacy Act (CCPA), California consumers are entitled to disclosures regarding the collection and use of their Personal Information. This section describes your CCPA rights and how to exercise those rights.
Collection and Disclosure of Personal Information
In the past 12 months, we have collected, and may have disclosed to third parties for our business purposes, the following categories of Personal Information relating to California residents:
The categories of sources from whom we collected this Personal Information are:
Categories of sources from whom we collect Personal Information are described above under the section titled “Collection of Information.”
Purposes of collecting Personal Information:
We collect the Personal Information described above to provide services to all of our users, to improve our services, and for our business purposes. We limit the collection of information to only that which is absolutely necessary to carry out our legal or business obligations, and for the purposes described under the section titled “Use and Disclosure.”
The categories of third parties to whom we disclose Personal Information for our business purposes are:
Rights of California Consumers under the CCPA
If you are a California resident you have a right to request that we provide you with the following information from 12 months prior to your request:
The CCPA prohibits discrimination against any consumer for exercising any of the rights described above. You have the right for us to disclose and deliver the requested information to you free of charge within 45 days of us receiving a verifiable consumer request.
Sale of Personal Information
Under the CCPA a consumer shall have the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer’s Personal Information.
Except for providing services in connection with a UP for which it receives compensation, EIM does not sell and has not sold any Personal Information we collect about you. EIM does provide Personal Information it collects to its affiliates.
How to exercise your rights
If you have any privacy concerns or if you would like to exercise any of your rights under the CCPA please let us know by contacting us at this email address. Please provide your full name, contact information, and a detailed description of your request.
You may use the email above to contact EIM’s Data Protection Officer. We will address your request or inquiry without undue delay.
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us at: EIM, Inc., 860 Broadway, 6th Floor, New York, NY 10003.
OTHER IMPORTANT INFORMATION
Protection for Children
EIM Technology is not targeted to children, and we do not knowingly collect personally identifiable information from anyone younger than 18 years of age. If we become aware that personally identifiable information from anyone younger than 18 years of age has been collected without the consent of such child’s parent or guardian, we will delete such information from our database without requesting permission to do so.
The Family Educational Rights and Privacy Act of 1974 (“FERPA”) governs the privacy of students with respect to their education records, defined as any record directly related to a student and maintained by an educational institution or a party acting for the institution. EIM’s policy is to comply with FERPA, which applies to all educational institutions that receive funds under any program administered by the Secretary of Education. You may have various rights that arise under FERPA. FERPA grants students the following rights:
When partnering with a UP, education records received by EIM either from a student or another party are the property of the UP. EIM cannot release any education records to students or third parties and students must go through the UP’s procedures. Please contact the UP to exercise any of the rights described above. With respect to records relating to Programs which are not affiliated with a UP, a student should contact EIM to exercise any of the rights described above.
If you would like more information about EIM Partner’s FERPA policy please contact us at this email address.
QUESTIONS, CONCERNS, AND COMPLAINTS
If you have any privacy related questions or concerns please contact us at [email protected]. You may also write to us to EIM, Inc. 860 Broadway, 6th Floor, New York, NY 10003.
If you reside or are located in the EEA and you have any complaints as to how we handle your Personal Information, please contact us at the email above.
You also have a right to lodge a complaint with a supervisory authority in the European Union member state that you reside in.