For those of you following, I have had multiple posts here, here and here regarding an initiative that I think we need to get aggressive on-branding with primary care physicians for musculoskeletal exam and treatment. This is due in large part to the shortage of primary care docs that will be around for awhile as well as the transition of our own profession to direct access and autonomous providers. Others, namely nurses are aggressively pushing this extender position and we need to put ourselves in a similar position.
This blog post appropriately titled, The End of the Primary Care Physician further adds fuel to this fire. It references and links several op-ed pieces including 2 WSJ pieces including one on Dr. Nurses) and a JAMA commentary.
We need mass promotion of our transition to doctorate and our expertise in musculoskeletal medicine.
We need to be leaders in helping Primary Care Medicine new definition. This fits well into the medical home model as well.
thoughts?
