A couple of truths:
1. The real health care decision making is made by women.
2. Women are way more apt to tell folks about the value of your service thru word of mouth marketing than men.
3. Women are much more likely to look up information about their healthcare than anybody else.
4. The typical PT patient is a slightly older soccer mom.
5. If you had to choose to provide the best in customer service to one patient, it had better be a woman. Per EVEolution “Women don’t buy brands, they join them”.
So, why the fuss about women on the EIM blog? First, I believe that the value of outpatient PT will be told by women. They are key ambassadors for our profession and the better we understand the issues and their power in the market place, the better off we are as practicing PT’s.
Secondly, because I am ticked!
Most of my favorite bloggers are women-especially mommy bloggers and amongst my favorite is sk-rt.com who actively promotes my absolute favorite blogger-Jenny the Bloggess (if not in your readers, now is the time. Fair warning, her blog is way more risqué than our whore of the month club and 10x funnier than the EIM team could ever be). She also writes a cleaner column for Good Mom/Bad Mom that appears in the Houston Chronicle.
If you noticed, I didn’t hyperlink sk-irt.com because some idiots at Morris Publishing have a supposed girl power magazine named skirt magazine and have forced sk-rt to change their name. In fact, they filed a lawsuit. It is well chronicled here and here. Skirt Magazine is hypocrisy at its best-kind of like ACN of United Health Group.
So, don’t get Skirt Magazine but be an avid reader of sk-rt.com’s new name kirtsy.com.
It will lighten your day and make you forget about the Insulated Idealists and their quest to ruin PT as a profession.
