We have made previous posts about the popularity of physical therapy in the mainstream media (Sopranos).  I think you will find the recent post on the Freakonomics Blog very interesting. EIM has authored an analysis of this very topic as an example of practical use of EBP which has appeared in some community press but the reach of the very popular Freakonomics blog link is significant (please also read the consumer comments to that link).

One more piece of evidence (pardon the pun) on the growing popularity of EBP is  EIM’s unofficial favorite author, Malcom Gladwell, even used the term meta-analysis in one of his recent posts and of course one of our favorite business authors and “rant” artists, Tom Peters frequently lists EBP as a “cure for health care woes” (along with some great examples of the lack of EBP in most medical procedures).

These are good signs for our profession.

Larry